The Night Watch

The night watch

The Night Watch was a 12-part Daily Telegraph original series that uncovered the truth behind some of Australia’s most infamous emergencies, shining a light on the dedicated police, fire fighters, paramedics, doctors and nurses who keep us safe at night. Our brief was to promote the series. We positioned members of The Night Watch as the stars they are.

We created DOOH that lit up inherently dark and dangerous areas, the faces of our heroes like beacons, making the streets safer simply by their presence. We also created print, social and digital.