Kate Torta
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The Oz

For the last six years, ‘What To Bring When Told Not To Bring A Thing’ has been a successful strategic brand campaign for Cadbury Favourites. However, recently the client felt the story needed to evolve. What happened once the Favourites arrived? We showed them with the below.

 

The Oz_

 

The Australian wanted to launch a new digital-only news site - The Oz - to bring quality, trusted news to a younger audience. As the creative lead, it was my job to further develop the branding, establish the tone-of-voice, provide strategy on key messaging, and build the launch creative.

 

Article specific ads reflecting the brand proposition were strategically placed to catch the target audience’s eyeballs. TikTok, Twitch, YouTube and Instagram spots forming a totally digital campaign for our totally digital audience.

 
 

We also created a bunch of fun, election-focused ads. This drive alone resulted in mass subscriptions, not to mention loads of social media interaction.