Samsung SlideLiner

samsung slideliner

Contrary to most advertising messaging, there are just some things money can’t buy – a seat between the grandstand and the pitch at a rugby match being one.

Introducing the Samsung SideLiner: an experiential and social campaign created to drive excitement around the Castrol Edge Rugby Championship. Four lucky fans were given the chance to watch the game from a couch attached to an 80 meter track moving up and down the pitch to follow the game in real time. It won stacks of awards all over the world including two Bronze and one Silver Cannes Lion. I was the junior designer & art director, working across print and digital assets.