The Great Australian Wildlife Collection

The great australian wildlife collection

After years of lockdowns and homeschooling, parents were at their limit. Kids weren’t learning and parents had no time to help. Seizing the opportunity to lift paper sales and increase online engagement while supporting families, Home Zooling was born. A collaboration with Discovery that let animals do the teaching, The Great Australian Wildlife Collection brought nature to life on the pages of books in an immersive, 3D learning experience like no other.

With the help of Virtual Method, Roller’s esteemed tech partner, fifteen augmented reality scenes burst from the pages of fifteen collectible books. Beautiful photography, fun facts and audio bites doing their bit to complete the sensory story.

Were the experiences disruptive? Yes, and unlike other books boasting augmented reality, The Great Australian Wildlife Collection’s web-based platform meant there was no need to stop and download an app. Anyone with a smartphone or tablet could get in on the fun.