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Cadbury Favourites

For the last six years, ‘What To Bring When Told Not To Bring A Thing’ has been a successful strategic brand campaign for Cadbury Favourites. However, recently the client felt the story needed to evolve. What happened once the Favourites arrived? We showed them with the below.

 

Cadbury Favourites

 

‘What To Bring When Told Not To Bring A Thing’ was a hugely successful strategic campaign for Cadbury Favourites, but the client was keen for the story to evolve. What would happen once the Favourites arrived? We showed them.

 

To compliment the ad, we rolled out several social pieces coinciding with holidays and special events.